---
spec_name: "Runway Agent Skills: Performance Marketing Brief"
spec_version: 1.0
description: A Claude Code spec to generate a completed prompt for Runway's Performance Marketing Skill based on user inputs.
---

## 1. User Story

As a performance marketer or agency owner, I want to provide basic details about my product, audience, and campaign goals, so that I can receive a perfectly formatted, copy-pasteable brief to use with Runway's Performance Marketing Agent Skill. This will save me time and ensure my prompt is structured correctly to get the best results from the AI.

## 2. The Asset (Prompt Template)

This is the core template the AI will be filling out. It should be treated as a literal block.

```
## Runway Agent: Performance Marketing Skill Brief

**Objective:** Generate the next creative test batch based on performance data.

**Product:** {{product_description}}

**Target Audience:** {{target_audience}}

**Performance Data:** I've uploaded a CSV of my last 30 days of Meta Ads performance data. The key metrics are CTR, CPA, and ROAS.

**Analysis Request:**
1. Analyze the attached performance data to identify the top 2-3 performing creative angles and visual hooks.
2. Based on that analysis, identify the single biggest opportunity for the next creative test.

**Generation Request:**
- Generate {{variant_count}} new video ad variants that test this opportunity.
- Format all variants for 9:16 (Reels/Stories), 1:1 (Feed), and 16:9 (YouTube).
- Adhere to the following brand guidelines:
    - **Tone:** {{brand_tone}}
    - **Colors:** {{brand_colors}}
    - **Fonts:** {{brand_fonts}}
    - **Logo:** [Upload logo asset]
    - **Characters:** [Use Runway Characters for consistent faces/wardrobe if needed]
```

## 3. Claude's Task

1.  **Greet the user** and explain you will help them create a brief for Runway Agent.
2.  **Ask the following questions** one by one:
    *   "Describe your product or service in one sentence."
    *   "Who is your target audience?"
    *   "How many new video variants do you want to test? (e.g., 5)"
    *   "Describe your brand's tone of voice. (e.g., Playful, direct, aspirational)"
    *   "What are your primary brand colors? (Provide hex codes if you have them.)"
    *   "What are your primary brand fonts?"
3.  **Take the user's answers** and insert them into the `{{placeholders}}` in the template above.
4.  **Present the completed brief** to the user inside a markdown code block, ready for them to copy.
5.  **Add a concluding sentence:** "You can now copy this brief, paste it into Runway Agent, and upload your ad performance CSV to begin."