---
spec_name: "Runway Gen-4.5 Brand Video Prompt"
version: 1.0
author: "Mike Kwal"
---

# Runway Gen-4.5 Brand Video Prompt & Workflow

This spec contains the prompt and steps to generate a 30-second branded product video with synchronized native audio using Runway Gen-4.5.

## 1. The Prompt Template

Copy the entire block below and paste it into the Runway Gen-4.5 prompt input. Replace the bracketed `[text]` with your own product's details.

```
--scene_break
[Scene 1: 5 seconds] Establishing shot. A sleek, minimalist view of [Your Product, e.g., a black wireless earbud] on a clean, light gray background. Slow, cinematic dolly-in motion. The lighting is soft and professional.
Audio: Soft, ambient electronic music starts, with a single, clear bell tone that rings as the product comes into focus.

--scene_break
[Scene 2: 8 seconds] Problem statement. Close-up shot on a visual representing a common user frustration, like tangled headphone wires. A slight, subtle camera shake to imply tension.
Audio: The ambient music gains a low, tense bass underscore. A short, sharp static sound effect plays.

--scene_break
[Scene 3: 10 seconds] Product in action. A dynamic shot showing the [Your Product] being used effortlessly, perhaps being taken out of its charging case and placed in an ear. The motion is smooth and satisfying.
Audio: The music shifts to an upbeat, optimistic tone. The tense underscore is replaced by a warm synth pad. A satisfying magnetic click sound effect is heard.

--scene_break
[Scene 4: 7 seconds] Call to action. The product logo and website URL [e.g., yoursite.com] appear in clean, white text on a solid brand-color background. The product is shown one last time, perfectly presented.
Audio: The music resolves into a confident, final chord. It fades out cleanly, leaving silence for the last second.
```

## 2. The Workflow

Follow these steps in your Runway account:

1.  **Select the Model:** Navigate to the "Generate Video" section and ensure "Gen-4.5" is selected as the model.
2.  **Paste the Prompt:** Paste the completed prompt from above into the main text input field.
3.  **Review the Storyboard:** Runway Agent will automatically interpret the `--scene_break` commands and present a visual storyboard with your scene descriptions. Review this to ensure it matches your intent.
4.  **Generate:** Click the "Generate" button. Runway will create the full 30-second video with the specified audio cues synthesized and synchronized to the visuals.
5.  **Download:** Once complete, you can preview and download the final 4K video file.