---
spec_name: "Two-Track AEO Audit Checklist"
version: 1.1
author: Mike Kwal
description: "A spec to guide an AI assistant in performing a two-track AEO audit on a given website URL. The audit separates checks for rank-based engines (Google AI) from entity-based engines (ChatGPT)."

# Task

Given a target URL, perform a comprehensive two-track AEO audit using the checklists below. For each item, provide a pass/fail/NA status and a brief explanation.

## Track 1: Google AI / Perplexity (Rank & Structure)

Analyze the provided URL for the following signals. Use your browsing and code interpretation abilities.

- `[ ]` **Top-10 Rank:** *Instructions: I will provide the target query. Check if the URL appears in the top 10 search results.*
- `[ ]` **Schema Markup:** *Instructions: Inspect the page's source code for JSON-LD script tags. Validate the schema and identify its type (Article, FAQPage, etc.).*
- `[ ]` **FAQPage Schema:** *Instructions: Specifically look for `FAQPage` schema. Note if it's present and correctly implemented.*
- `[ ]` **E-E-A-T Signals:** *Instructions: Scan the page for an author byline, author bio, and a 'last updated' date. Report on their presence.*
- `[ ]` **Page Speed (Core Web Vitals):** *Instructions: Analyze the page's performance. Note any obvious issues with LCP, FID, or CLS.*
- `[ ]` **Answer-First Content:** *Instructions: Read the first 30% of the main content. Determine if it provides a direct, standalone answer to the likely user query.*

## Track 2: ChatGPT (Entity & Authority)

Perform external searches and analysis to assess the brand's entity authority associated with the URL's domain.

- `[ ]` **Wikipedia Page:** *Instructions: Search Wikipedia for the brand name. Report if a dedicated page exists.*
- `[ ]` **Authoritative Mentions:** *Instructions: Perform a web search for `"[Brand Name]"` excluding the brand's own site. Identify if mentions exist on well-known industry news sites or publications.*
- `[ ]` **Organization Schema & sameAs:** *Instructions: Check the homepage's `Organization` schema for `sameAs` properties pointing to social media profiles (LinkedIn, Twitter, etc.).*
- `[ ]` **Google Knowledge Panel:** *Instructions: Search Google for the brand name. Report whether a Knowledge Panel appears on the right side of the results.*
- `[ ]` **Wikidata Entry:** *Instructions: Search Wikidata.org for the brand. Report if an entry exists.*

# Output Format

Present the findings as a two-part report. For each checklist item, provide the status and a one-sentence summary of your findings.