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"My Philosophy"

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There’s this ancient story of a Merchant & Camel in the middle of a dessert that perfectly describes one of my Philosophy’s on website visitor retention.

Once upon a time, a Merchant is in the middle of a dessert and see’s an oasis. The merchant leads the camel to an oasis of fresh water, but the camel refuses to drink. 

Even when the merchant tries to force the camels face to the seemingly refreshing cold water, the camel refuses to drink. 

The moral of the story is, if the camel doesn’t want to drink; it wont.

Just like that, if your website designs or information architecture (IA) doesn’t appeal to your visitors – they won’t convert. 

IM, Mike Kwal

From Canada

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