Runway Agent Skills: Turn Ad Metrics Into Video Campaigns in 2026

I’m going to show you exactly how I use Runway’s new Agent Skills to turn a simple CSV of ad metrics into a full video campaign, ready to test. You’ll get the copy-pasteable brief I use to have the AI analyze my performance data and generate the next creative batch automatically.

Runway launched Agent Skills on July 2nd, building on their Agent 2.0 release. It closes the loop between analytics and production. Instead of guessing what creative to make next, you feed the machine your actual Meta or TikTok data and it briefs the next test for you. This is how I’m compressing a week of creative production into an afternoon.

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What are Runway Agent Skills?

Runway Agent Skills are specialized AI production modes within Runway Agent 2.0 that automate complex creative tasks. They allow a user to generate entire campaigns, create social content variations, or localize assets from a single conversational brief. Each skill is designed to handle a specific part of the production workflow, from analyzing performance data to generating final video assets in multiple formats.

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The Performance Marketing Brief I Use — Copy It Right Now

This is the exact prompt I use with Runway’s Performance Marketing Skill. You feed it this brief along with a CSV of your ad metrics from Meta or TikTok, and it analyzes the data to generate your next batch of creative tests. It’s a direct line from analytics to production, removing the guesswork from creative iteration.

## Runway Agent: Performance Marketing Skill Brief

**Objective:** Generate the next creative test batch based on performance data.

**Product:** [Describe your product or service in one sentence. Example: "A subscription box for organic dog food."]

**Target Audience:** [Describe your target audience. Example: "Millennial dog owners in urban areas, aged 25-40."]

**Performance Data:** I've uploaded a CSV of my last 30 days of Meta Ads performance data. The key metrics are CTR, CPA, and ROAS.

**Analysis Request:**
1. Analyze the attached performance data to identify the top 2-3 performing creative angles and visual hooks.
2. Based on that analysis, identify the single biggest opportunity for the next creative test.

**Generation Request:**
- Generate [5] new video ad variants that test this opportunity.
- Format all variants for 9:16 (Reels/Stories), 1:1 (Feed), and 16:9 (YouTube).
- Adhere to the following brand guidelines:
    - **Tone:** [e.g., Playful, direct, aspirational]
    - **Colors:** [e.g., Primary hex #000000, secondary #FFFFFF]
    - **Fonts:** [e.g., Helvetica Now for headlines]
    - **Logo:** [Upload logo asset]
    - **Characters:** [Use Runway Characters for consistent faces/wardrobe if needed]

You fill in the bracketed `[ ]` sections, upload your CSV directly in the Runway interface alongside this prompt, and the Agent Skill does the rest. It reads the data, synthesizes the insights, and builds the videos.

   +------------+      +----------------+      +-------------+
   |            |      |                |      | 9:16 Video  |
   |  Data.csv  +----> |  Runway Agent  +----> | 1:1 Video   |
   | (Ad Metrics) |      | (Analysis Engine)|      | 16:9 Video  |
   +------------+      +----------------+      +-------------+

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Here’s Exactly How I Run This Workflow

My process for turning ad data into a new campaign with Runway Agent Skills involves four main steps. I start by exporting the right metrics from Meta Ads, then I clean the data, write the brief using my template, and finally review and refine the AI-generated outputs. This entire loop takes about an hour, not a week.

1. Export Performance Data from Meta. I go into Meta Ads Manager and create a custom report at the Ad level. I include columns for Ad Name, CTR (Link Click-Through Rate), CPA (Cost Per Result), and ROAS. I export the last 30 days of data as a CSV file.
2. Prep the CSV. I open the CSV and clean it up. The key is to have descriptive ad names (e.g., “UGC_testimonial_hook_v1” or “Product_demo_fast_cuts_v2”) so the AI can spot patterns between the creative concept and the metrics. I delete any unnecessary columns.
3. Write the Brief. I copy the prompt template from this post and fill in the details for the specific product and audience. I specify the number of variants I want—usually 5 to start a new test—and confirm the brand guidelines.
4. Launch and Review in Runway. I open Runway Agent, select the Performance Marketing Skill, and paste in my brief. I upload the cleaned CSV file when prompted. The agent will confirm its analysis before generating the videos. I review the outputs, make any minor tweaks with text or pacing, and download the final assets.

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What This Changes for Agency Creative Production

Runway Agent Skills shift the agency creative process from being intuition-led and manual to data-driven and automated. This change impacts everything from how we brief new work to the speed of iteration and the roles required on a production team. The focus moves from manual production to strategic review and faster testing cycles.

Dimension	Old Way	New Way
Briefing	Based on creative director’s intuition or a trend.	Generated from hard performance data (CPA, ROAS).
Production	Manual editing, motion graphics, and formatting.	AI generates all variants and formats automatically.
Iteration Speed	Weekly or bi-weekly creative tests.	Daily testing is now possible.
Team Role	Video Editor / Motion Designer.	AI Operator / Creative Strategist.

This is a big deal for agencies that offer retainer-based content. What used to take a junior editor a full week can now be done by a strategist in an afternoon. This is one of the clearest examples of AI impacting agency workflow I’ve seen in the last year, and it’s a core piece of the industry intel we track.

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My $0.02 — How I’d Roll This Out

If I were integrating this into an agency today, I’d use a phased, three-day approach to prove the workflow before making it standard practice. The goal isn’t just to use a new tool; it’s to get better results faster. This method lets the data make the case for you.

Day 1 — Benchmark the human. I’d pick one client and pull their ad performance from the last 60 days. I’d ask my best creative strategist to analyze the data and identify what they believe is the top-performing ad. This ad becomes our control, the champion we have to beat.

Day 2 — Run the AI. I’d take that same 60-day data CSV and feed it into the Runway Performance Marketing Skill using the prompt from this post. I’d have it analyze the data and generate 5 new variants based on its findings. The entire process should take less than two hours.

Day 3 — Launch the test. I’d create a new Meta campaign with a CBO (Campaign Budget Optimization) setting. In one ad set, I’d put our human-picked champion ad. In a second ad set, I’d put the 5 AI-generated challengers. I’d let the campaign run for 7 days and let the CPA and ROAS decide the winner. That’s how you sell this workflow to clients and your team.

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FAQ

What exactly is Runway Agent 2.0?
Runway Agent 2.0 is the underlying conversational AI model that powers Agent Skills. It can understand complex, multi-step creative briefs, plan shots, and orchestrate other Runway tools to produce content from a single prompt. The Skills are specialized applications built on top of it.

Do I need a paid Runway plan for Agent Skills?
Yes, Agent Skills and Agent 2.0 are features available on Runway’s paid plans. The specific plan required and credit usage may vary, but they are not part of the free tier as they use significant computational resources.

What kind of data do I need to upload?
You need a CSV file with performance metrics from your ad platform, like Meta, TikTok, or YouTube. The most effective data includes a descriptive ad name, click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Can it really analyze my ad performance?
Yes. The Performance Marketing Skill is designed to ingest tabular data, identify statistical patterns between creative elements (inferred from your ad names) and performance metrics, and then summarize its findings before generating new assets. It’s a true data-to-creative workflow.

Is this replacing the creative director?
No, it’s changing the role. The creative director’s job shifts from manually overseeing production to strategically guiding the AI, reviewing the AI’s analysis, and curating the best outputs. It elevates the role from manager to creative partner with the AI.

What formats can Runway Agent Skills output?
The skills can generate video in standard social media formats, including 9:16 for Reels and Stories, 1:1 for square feed posts, and 16:9 for YouTube. You specify the required formats in the generation request part of your brief.

How does character locking work with this?
Runway’s Character locking feature can be used within an Agent Skill workflow. You can specify a consistent character (face and wardrobe) in your brand guidelines within the prompt, and the agent will maintain that identity across the generated video variants.

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Want help applying this?

Four ways to go deeper:

• Build with Builders. Join the Talk-to-Build community to learn to build AI-native websites, cinematic AI video, and agent-driven workflows you can sell.
• 1-on-1 working session. Book a screen-share with me — bring a real problem, leave with a working piece of it.
• Done-for-you. MK-Way builds AEO-ready websites, apps, and AI agent workflows.
• Quick question. DM me on Instagram or LinkedIn. I read every message.

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Part of the AI Pulse series. If you commented “RUNWAY” on one of my videos — this is the breakdown.

Last updated: 2026-07-13.